About INFINIT Eyewear | 30 Years of Argentine Design

Our Story — 30 Years of Argentine Design, Now Available Worldwide

At INFINIT we have dedicated ourselves since 1996 to the design of eyewear par excellence — innovating with permanent curiosity and building our own identity. Founded in Buenos Aires, Argentina by Gabriel Hanfling and Javier Kruszel, INFINIT has grown from a small Argentine workshop into a globally recognized eyewear brand, producing over 100,000 pairs per year.

Today, INFINIT ships worldwide from the United States, bringing three decades of Argentine design craftsmanship to eyewear lovers everywhere.

How It Started

In 1996, Gabriel Hanfling and Javier Kruszel set out to create eyewear that combined real design thinking with everyday wearability. Starting in Buenos Aires — one of Latin America's most design-forward cities — they built INFINIT from the ground up, developing proprietary frame materials, manufacturing relationships, and a design language that was distinctly their own.

What began as a local Argentine brand became, over 30 years, one of the most recognized eyewear labels in South America. Today INFINIT operates flagship stores across Buenos Aires and Mar del Plata, with an expanding franchise network across Argentina, and reaches customers across the United States, Canada, Australia, and beyond through infiniteyewear.com.

What Makes INFINIT Different

The core of INFINIT's product philosophy is the INF polyamide material — a high-grade engineering polymer used across most of the collection. INF polyamide frames are up to 75% lighter than conventional acetate, flex and adapt to any face shape, and maintain their form over time. Every frame is designed to be worn all day without discomfort.

All INFINIT lenses carry UV400 protection, blocking 100% of UVA and UVB rays. Across the collection you'll find polarized, photochromic, blue-light filtering, and tinted lens options — each engineered for specific light conditions and lifestyles.

INFINIT frames are manufactured in the best production centers of the East, with 20% produced in South Korea using cutting-edge optical technology. Every supplier is selected exclusively for their ability to meet INFINIT's design and durability standards.

Our Products

INFINIT offers a complete range of eyewear for everyday life:

Sunglasses — 150+ styles for women and men: aviators, cat-eyes, round, rectangular, oversized, and sport frames. Available in polarized, photochromic, tinted, and standard lens options. Prices from $59 to $150.
Prescription frames — Optical frames in polyamide, metal, and acetate, compatible with any prescription lenses. All frames can be fitted by any authorized optician.
Polarized lenses — Anti-glare technology that eliminates reflected light, ideal for driving, water sports, and high-brightness environments.
Blue light filter — Lenses designed to reduce eye strain from screens and digital devices.
Kids — UV400-protected eyewear for children, in sunglasses and optical frames.
Outlet — Previous-season styles at reduced prices.

Collaborations

INFINIT has built exclusive collections with some of the most recognizable names in Latin American culture:

By Pampita — A collection co-designed with Carolina Ardohain (Pampita), Argentina's most-followed public figure with over 12 million Instagram followers, and one of the country's leading models and television hosts. The collection reflects her personal aesthetic: feminine, bold, and effortlessly stylish.

By Cale Ruggeri — Designed in collaboration with Argentine influencer and style icon Cale Ruggeri, bringing a modern, fashion-forward sensibility to the INFINIT lineup.

Sustainability

INFINIT's Eco Briller collection is made with bio-acetate — a sustainable material derived from recycled materials and plant-based resins. It's our commitment to reducing the environmental footprint of eyewear without compromising on design or quality.

Awards and Recognition

Best Store Design Award — Mido Milano 2019: MIDO is the world's most important eyewear trade fair, held annually in Milan. Winning Best Store Design at MIDO 2019 placed INFINIT among the world's leading eyewear brands in retail experience and visual identity.
Buenos Aires Government Design Recognition: INFINIT was recognized by the Government of the City of Buenos Aires as a Design company — the first brand in the eyewear sector to receive this distinction. The award acknowledges companies that demonstrate a sustained commitment to design as a core business value.
Meta Success Cases (×2): INFINIT's digital commerce strategy has been recognized twice by Meta as a success case for e-commerce brands in Latin America.

Where to Find INFINIT

In the United States, INFINIT ships directly from our US warehouse with free shipping on all US orders. Standard delivery is 3–5 business days. We also ship internationally to Canada, Australia, Italy, Mexico, and beyond.

In Argentina, INFINIT operates flagship stores in Buenos Aires (Villa Urquiza, Palermo, Villa Crespo) and Mar del Plata, plus authorized franchise locations throughout the country. INFINIT also has points of sale in Brazil, Uruguay, Paraguay, and Guatemala.

Contact

Email: hello@infiniteyewear.com
Phone: 1-844-678-1872
Hours: Monday–Friday, 9AM–6PM ET

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